A leading step

I Am War is in a state of genesis. Over the course of two and a half months, 16 people have gathered around a few simple ideas:

1. We -- you and I -- can cause world peace in our time.
2. To do this, we must create. We must create in a sustainable way. We must solve the fundamental problems of scarcity at hand, whether they be in energy, food, water, or expression.
3. The Internet has matured to a point where we can build and use serious tools that are up for this historic task.

Now that these ideas have been laid out, it is time for action. It is time to start building our framework, building our supports that we need as we grow into a global organization, when we will serve as a hub and focal point for millions of people, when we will do what's never been done.

We must act, but it must be with thought. As Jim Collins and Jerry I. Porras have shown in Good to Great and Built to Last, we can learn from our past to build a great business.

They show us that it is critical to have a focus, and to build structures that support our focus. It is equally critical to have the right people in the right places, with visionaries (as opposed to task managers) in leadership roles. We must build a culture that empowers individual contributors, build a framework of ideas we can all look upon for guidance, so we can all make the "right" decision when the time comes, so we can all take ownership, as our name implies.

We are recruiting leaders on every front, as we take that next, first step.

We need engineering leaders to architect our website, to lead the building of a place dedicated to information on the fundamental causes of specific wars. We need talented directors to focus our research, to look into these conflicts and tensions, to scour publications, the media and news, to head first-person accounts.

We need savvy thinkers to craft our business plan; we need prescient artists to communicate our message; we need people who are passionate, who are screaming inside to do something meaningful, something worthwhile, something amazing -- to make something truly great.

This is your opportunity -- your invitation -- to step forward, to own this, and to meet your peers.